Social Media Marketing Tip: Think Like Your Prospects

Are you thinking like your customers and prospects when creating a social media marketing strategy? Social media has changed the way businesses market their products and services, but it can be overwhelming and counter-productive to sign up for every new social media platform that comes along. The best social media platforms for your business are the […]

A Digital Marketing Strategy for Your Small Business (8 Steps)

  As a small business owner, it’s important to create a digital marketing strategy to have an effective online presence. But you may be wondering how and where to start. Do you really need a website or a blog? How many social media accounts should you use?  An important first step is to determine how […]

What Social Site Should My Business Use? (An In-Depth Guide)

One of the first questions most small business owners ask us about social media is what social site(s) should my business use? It’s important to create an effective social media strategy and choose the best site for your business, as “almost 75% of online adults are now on at least one social networking website, and just […]

Weekly Social Media Wrap Up 4-26-14

Do you find it a challenge to keep up with the latest in social media? Use our weekly social media wrap up: a collection of articles and resources, to get up-to-date tips for your social media marketing. We share the top 5-7 articles from the week that we feel our readers will benefit from in […]

Marketing Tip: What Problem Does Your Business Solve? Focus on That!

  What problem does your business’ products or services solve? Answer that question to put together the most effective digital marketing strategy. As always, the best marketing solves a customer problem. Mack Collier If you already have customers, then it’s easy to ask them what problem(s) your business is solving for them (or maybe that […]