One of the first questions most small business owners ask us about social media is what social site(s) should my business use? It’s important to create an effective social media strategy and choose the best site for your business, as “almost 75% of online adults are now on at least one social networking website, and just […]
7 Ways to Use Visual Content on Twitter
Many business owners we talk to hold off on using Twitter in their social media marketing because of the 140-character limit of Tweets. How you can effectively get your message across with such a restrictive post format? How will your content stand out in such a fast-paced stream of Tweets? Well, the look and feel […]
4 Changes to Note in Pinterest’s New Layout (Sept. 2014)
Have you noticed the new Pinterest layout launched this week for desktop? There are a few big changes to the navigation of your account, and you can see them in the screenshots and points I share below. #1: Your Home Page is Less “Busy” Going from left to right on the screenshot below: Click […]
4 Tips to Optimize Your Content on Pinterest
When you share a blog post image to the major social networks, you want it to stand out. So it’s important to know the optimal image sizes for each site, as well as what to do differently when sharing across several platforms at once. So use the 4 tips below to optimize your visual […]