Facebook Timeline for Pages: Resources for Business Owners

Now that Facebook’s Timeline for Pages has been launched, business owners can start converting to the new format. Page owners have a month to work on their new Timelines – all Pages will automatically convert on March 30th. I’ve put together a list of some of the best resources I’ve seen so far for the […]

Simple Steps to Find Content with Google Reader

Searching for interesting content to share with readers on your social media sites can become very time consuming. One free tool that helps with content curation is Google Reader. Follow the simple steps below to find content. Then make it a part of your daily routine to scan through your Google Reader subscriptions for helpful […]

Content Strategy for Facebook Fan Pages

Creating your own content is always a main social media goal, but sharing helpful content from other pages on your Facebook Fan Page is another way to engage with  fans. It also is a great way to network with other Pages since  your “shares” will help the other page’s visibility in users’ news feeds. So […]

Twitter Tools: Use Manageflitter to Unfollow Accounts

 As you build a community on Twitter and your number of Followers/Following grows, it is helpful to periodically clean out your Following list (accounts you are following).  Since you need to keep an eye on your ratio of Followers : Following (ideally the number of Followers should be higher than the accounts you are Following), […]

How to Use the Buffer App in Twitter

In addition to live interaction on Twitter, sharing great content (either your content or others’) is one of the main ways to build a community.  But the wrong way to go about it is sending out 10 Tweets in the fifteen minutes you spend on the site each morning: your Followers will feel like you […]

How to Use Pinterest For Business

Pinterest is the hottest site in social media right now! Are you wondering what all the fuss is about? I’ve collected a few of my favorite articles to help you get started (see the links at the end of this post) and will be sharing a quick how-to video soon. 

Twitter Content Management – Tips and Tools

Twitter is a great platform to help grow your business, but according to a study by Researchers at Carnegie Mellon, MIT and Georgia Tech,  only about 1/3 of all Tweets are seen as worth reading.  So how do you make sure people read your Tweets?

How to Use Twitter to Drive Traffic to Your Website or Blog

 After reading a very insightful article by Rana Shabaz  on the best traffic source for websites and blogs , I was initially surprised that Twitter was cited most often (especially since Facebook has many more users). 

Tips for Setting Up a Google Plus Page for Your Business

If you haven’t yet set up a Google Plus Page for your business, now is the time to get started. With Google’s new Search Plus Your World, a business page on Google Plus means better visibility in search results for your company.

The Most Important Part of Your Social Media Strategy

Are you working on your 2012 social media strategy? Wondering which platforms to choose? Keep in mind that the most important part of your social media strategy – is your customers.