What problem does your business’ products or services solve? Answer that question to put together the most effective digital marketing strategy.
As always, the best marketing solves a customer problem. Mack Collier
If you already have customers, then it’s easy to ask them what problem(s) your business is solving for them (or maybe that discussion was part of their purchase process). If you’re just starting out, put yourself in your potential customer’s place, research competitors and industry leaders, or ask questions on your social sites to find out what your target audience needs help with.
This is another great quote:
“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” Laura Fitton, Founder, OneForty.com (from 101 Awesome Marketing Quotes by HubSpot)
Once you’ve done some market research, share content each week that relates to the core problem you solve.
A blog post per week on the core problem (or topics related to the core problem) that your business solves.
Curating resources each week that relate to the core problem your business solves.
Social posts: Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube that give tips on how to solve the problems your target audience has, or testimonials on how your products or services have solved those problems for clients.
A free guide/pdf/video series that asks for an email from your target audience so you can continue to periodically communicate with people interested in what you have to offer.
So, can you list the top 5 problems your business’ products/services solve for your target audience?
If so, great! Now start creating some helpful content!
If not, get started on your market research and then create your content!
And let us know if you need some help: we offer social media services and website design for small business owners and solopreneurs who are launching an online marketing plan for their business, or who want to update and expand their current online marketing. We know you don’t have time to focus on the constantly changing world of digital marketing, so we make it easy for you!
Start with our Free Consultation and let’s talk about the best steps for your business.
Free Resource: Get our free eBook – Your Social Media Strategy: 6 Steps to Success
About Terry League