Marketing Tip: How is Your Word-of-Mouth Advertising?

This quote states a fundamental marketing concept so simply and illustrates the importance of word-of-mouth advertising. Happy customers, who are satisfied with the quality of your work, can be the best source of advertising for your business. With the growth of social media, word-of-mouth advertising plays an even bigger role in your marketing strategy. We’ve […]

Marketing Tip: What Problem Does Your Business Solve? Focus on That!

  What problem does your business’ products or services solve? Answer that question to put together the most effective digital marketing strategy. As always, the best marketing solves a customer problem. Mack Collier If you already have customers, then it’s easy to ask them what problem(s) your business is solving for them (or maybe that […]

Marketing Tip – Social Media is a Two-Way Street

Unlike most traditional forms of marketing – billboards, print ads, press releases – social media marketing is a two-way street. It’s not enough to just set up social media profiles and broadcast marketing messages to your followers. To see success in social media marketing, you need to be social: which means interacting with your online […]

5 Unexpected, Critical Ways You Could be Limiting Your Business Success

This is a guest post by Andrea Feinberg, M.B.A., Cert. EQ Mentor, Cert. Prof’l. Behavioral Analyst, Cert. S.B.L. Coach Before I hear another small business owner tell me that they can’t manage their time and it’s frustrating and ulcer- producing, let me spread a ray of hope here:  it’s not time you’ve got to manage; it’s […]

Monday’s Motivation: Decision-Making – Progress, not Perfection

“Progress, not perfection” is a great motto for small business owners! How often do you get stuck, waiting for conditions to be perfect before moving forward in your business? If we just made the decision to take action without worrying about perfect conditions, think how much farther we would be. Apply this decision-making motto to […]