Monday’s Marketing Tip: 3 Goals for Your Social Media Plan

Here are three social media marketing tips all in one quote: “Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.”  David Meerman Scott Goal #1: Avoid one-way interruption.  Social media shouldn’t be like a commercial interrupting a show;  don’t speak to your audience: […]

Weekly Social Media Wrap Up – Articles and Links – 1-11-13

Each week, we list the 8 most popular or helpful articles we’ve seen and shared during the week on our social networks (in no particular order). Articles this week include a great Infographic on the best days to post on Facebook, 20  terrific content ideas, helpful tips for bloggers, mobile Apps for Twitter and more… […]

Marketing Tip – Social Media is a Two-Way Street

Unlike most traditional forms of marketing – billboards, print ads, press releases – social media marketing is a two-way street. It’s not enough to just set up social media profiles and broadcast marketing messages to your followers. To see success in social media marketing, you need to be social: which means interacting with your online […]

Time Management Tips for Social Media Marketing

One of the questions we often hear from clients is “How do you find time for social media marketing?” It can be a challenge just to learn how to use the various social media platforms, let alone find time to build a successful marketing strategy.  So here are a few time management tips for social […]