Social Media Time-Saving Tip: A Daily Content Plan

In Seth Godin’s blog post, The Simple Power of One A Day, he offers some great advice: perform one marketing action a day and after a year’s time you will be amazed at what you have accomplished. I suggest that you apply this same strategy to your social media content plan. You can apply this […]

Marketing Tip – Social Media is a Two-Way Street

Unlike most traditional forms of marketing – billboards, print ads, press releases – social media marketing is a two-way street. It’s not enough to just set up social media profiles and broadcast marketing messages to your followers. To see success in social media marketing, you need to be social: which means interacting with your online […]

Tips for Reaching your Social Media Audience During “non-business” Hours

Have you seen the results from recent research that Facebook engagement is higher on weekends or “non-business” hours (i.e. outside of the typical 9-5 day)? Each business/industry is different, so you should be checking your Facebook Page’s Insights and monitoring your Twitter activity to learn when your business gets the most engagement. But, in general, […]

Monday’s Motivation: Decision-Making – Progress, not Perfection

“Progress, not perfection” is a great motto for small business owners! How often do you get stuck, waiting for conditions to be perfect before moving forward in your business? If we just made the decision to take action without worrying about perfect conditions, think how much farther we would be. Apply this decision-making motto to […]