How is your business using social media? Is it in a way that benefits your customers (while meeting your marketing goals)? Do your posts encourage customer engagement? Or are you simply broadcasting your sales pitch over and over? If you spend personal time on social media, think of what makes you follow brands and engage […]
5 Quick Tips for Better Social Media Engagement
6 Easy Ways to Find Topics for Your Blog Posts
Creating new content for blog posts or videos is one of the biggest challenges for small business owners. The first hurdle is scheduling the time needed to write a new post or create a new video each week. But once you’ve set aside dedicated time for content creation, what do you do when you’ve […]
3 Tips for Creating a Social Media Image Strategy
Do you have a social media image strategy? Images tend to encourage more engagement and therefore, play an important role in your social media content plan. If you haven’t developed one already, here are some tips to help you prepare a strategy for incorporating images into social media. 1. Include Images in Your Editorial Calendar […]
Social Media Time-Saving Tip: A Daily Content Plan
In Seth Godin’s blog post, The Simple Power of One A Day, he offers some great advice: perform one marketing action a day and after a year’s time you will be amazed at what you have accomplished. I suggest that you apply this same strategy to your social media content plan. You can apply this […]
Marketing Tip: What Problem Does Your Business Solve? Focus on That!
What problem does your business’ products or services solve? Answer that question to put together the most effective digital marketing strategy. As always, the best marketing solves a customer problem. Mack Collier If you already have customers, then it’s easy to ask them what problem(s) your business is solving for them (or maybe that […]